Are you running your business?
Or is your business running you?

Whether the problem is that you’re not getting enough customers, you don’t know how much you’re actually making, everything depends on you, or you want to grow without burning yourself out, the root cause is always the same: you’re working in the business when you should be running it from above. Here, we build the system that changes that.

• Auditoria de Presencia Digital • Perfil de Google Business y Gestión de Reseñas • Sistema de Presupuestos Profesionales • Gestión de Redes Sociales • Sistema de Captación Mensual • Diagnóstico Financiero Express • Análisis de Compra de Maquinaria o Vehículo • Plan de Tesorería Trimestral • Dashboard de Control Financiero Mensual • Auditoria de Procesos • Acompañamiento Operativo Mensual • Manual de Operaciones de la Empresa • Sesión de Claridad Estratégica • Plan de Incorporación al Equipo • Plan de Crecimiento a 12 Meses • Codirección Estratégica Mensual • Curso Gratuito Mensual • Membresia y Comunidad Privada • Auditoria de Presencia Digital • Perfil de Google Business y Gestión de Reseñas • Sistema de Presupuestos Profesionales • Gestión de Redes Sociales • Sistema de Captación Mensual • Diagnóstico Financiero Express • Análisis de Compra de Maquinaria o Vehículo • Plan de Tesorería Trimestral • Dashboard de Control Financiero Mensual • Auditoria de Procesos • Acompañamiento Operativo Mensual • Manual de Operaciones de la Empresa • Sesión de Claridad Estratégica • Plan de Incorporación al Equipo • Plan de Crecimiento a 12 Meses • Codirección Estratégica Mensual • Curso Gratuito Mensual • Membresia y Comunidad Privada

You’ve spent years working for your business.
It’s time your business started working for you

It’s not that you’re a bad business owner. No one ever taught you how to be one. You learned your trade — and you’re good at it. But being good at the work alone won’t pay next month’s bills if referrals dry up. It won’t tell you whether the project you just landed is actually profitable. And it won’t keep the business running when you’re not there.

The self-employment trap doesn’t announce itself. It looks like nonstop work, a packed schedule, and the feeling that things are going well. Until one month the projects stop coming in, you discover you’ve been working at negative margins for years, or you realize the business can’t survive a week without you.

There’s a way out. It’s not magic, and it won’t happen overnight. But it is systematic, measurable, and built specifically for your industry.

“I do great work, but I’m not getting enough customers”

Referrals aren’t enough anymore. You know your trade; what you’re missing is a system that helps customers find you first.

“Revenue is good, but there’s nothing left at the end of the month”

It’s not bad luck. You’re estimating jobs without calculating your true margin. A project can lose money without you even realizing it.

“Everything goes through me. If I stop, the business stops”

That’s not a business. It’s a job — and the most expensive, exhausting job you could have.

“I send estimates and then customers disappear”

The problem is rarely the price. It’s how you present your offer, how you follow up, and how much trust you build before they even call.

“I want to grow, but I don’t know if I can afford it”

Hiring is scary when you don’t have the numbers. We show you exactly what it will cost and when it starts paying off.

We’re not an agency.
We know your industry

✓ Castelo SolutionsGeneric Agency
Understands the real margin on a renovation project✓ We talk costs, crews, and materials✗ They talk KPIs and engagement
Metrics that matter✓ Calls, estimates won, revenue✗ Followers, reach, impressions
Understands your industry’s sales cycle✓ We know when projects slow down and why✗ One-size-fits-all strategy for any industry
Project financial control✓ Profitability analysis by project type✗ Not part of their offering
Workload for the client✓ 10 min/week sending material via WhatsApp✗ Meetings, briefings, approvals
Starting point✓ Free, no-obligation diagnostic✗ Sales call after a sales meeting

Five service areas,
One business
under control

You don’t have to sign up for everything or start at the top. Every service area begins with a free diagnostic so you can see exactly what’s going wrong before you spend a dime. Start with the area causing you the biggest headache today. The rest comes later, when it makes sense.

LEAD GENERATION & SALES CLOSING

When someone in your area searches for a renovation contractor or installer at 10 p.m., they have about three seconds to decide who they’ll call tomorrow. If your Google Business Profile is incomplete, your Instagram hasn’t been updated in months, and your estimates look like they were made in Word 2003, you’ve already lost the job before they ever call.

It’s not bad luck. You’re missing a system. We build it for you: local Google visibility, a real social media presence featuring photos of your projects, estimates that build trust, and the exact script to use when a customer says, “Someone else can do it cheaper.”

What we’re working toward: more calls, more estimates won without lowering your prices, and no longer depending on referrals to make sure you have work next month.

Digital Presence Audit (Free)

Your work is strong, but if Google doesn’t show it, customers won’t know. This free audit reveals where you’re losing business to competitors.

Google Business Profile & Reviews

Customers looking for a contractor go to Google. We optimize your profile, keywords, and reviews so you build trust before they ever call you.

Professional Estimate System

A basic estimate makes customers compare on price. We give you a professional template and follow-up scripts to build trust and win more jobs.

Social Media Management

Social media is online word of mouth. We keep you active with content, hashtags, engagement, and metrics to build trust before customers call.

Lead Generation System (Fully Integrated)

Customers can drop off on Google, reviews, estimates, or social media. This system brings it all together and manages each part for your team.

FINANCIAL CONTROL FOR YOUR BUSINESS

Most renovation contractors and installers confuse the money coming into their account with what they’re actually earning. They don’t count their own time as a cost, and they don’t know which types of projects generate a healthy margin and which ones have them working for free. The result: they work 60 hours a week to earn what an employee makes on a salary — with a lot more stress.

Here, we put real numbers behind your business. No boring accounting, no tax filings, no software you don’t understand. Just a clear picture of exactly how much you actually make on each project, which jobs you should pursue, and which ones you should avoid.

What we’re working toward: knowing at a glance whether your business is on track, making sure slow months don’t catch you off guard, and pricing jobs based on data instead of gut instinct.

Express Financial Diagnostic (Free)

Do you know how much you’re actually making? Not what comes into your account, but what’s left after materials, travel, and overhead. Within 72 hours, you’ll receive a PDF showing your true margin and where your profits are leaking.

Purchase Analysis

The bank tells you what works for the bank. The dealer tells you what works for them. We calculate the true cost of buying, financing, or leasing over 3 and 5 years, so you can make the decision with clear numbers.

Quarterly Cash Flow Plan

Large projects get paid when they get paid, but expenses don’t wait. This plan gives you 90 days’ warning of potential cash flow problems and shows you what to do about them. No surprises. No unnecessary stress.

Monthly Financial Dashboard

Your accountant tells you what happened three months ago. We tell you what’s happening now: the margin on each project and whether your business is improving or falling behind. A Google Sheets dashboard with a fresh report every month.

OPERATIONS & INTERNAL PROCESSES

If your company can’t run for a week without you, you don’t have a business: you have the most expensive, exhausting job in the world. The problem isn’t that your employees aren’t good at what they do — it’s that they don’t have clear instructions because everything is in your head. You don’t have contracts that protect you when problems arise, you don’t have a payment system that prevents unpaid invoices, and you don’t have documented processes that let you delegate without sacrificing quality.

Here, we build the operating system for your business. Contracts that work in any market, a payment process that protects you from day one, a manual that tells your team exactly what to do without having to ask you, and a dashboard with the 5–8 numbers that actually matter.

What we’re working toward: being able to take a week off without the business grinding to a halt, getting paid on time, and having written procedures in place when customer disputes arise.

Process Audit (Free)

How many hours a week do you spend managing the business instead of doing billable work? This audit puts a dollar value on those hours using your own rates and shows you what you could delegate, automate, or eliminate.

Monthly Operations Support

The same problems keep coming back every month because no one steps back to look at them objectively. Each month, we give you an updated diagnostic, identify your three biggest bottlenecks, and create an action plan with an owner and deadline for each task.

Company Operations Manual

If you took two weeks off tomorrow, would your business keep running? This manual takes the knowledge out of your head and turns it into clear processes anyone can follow from day one.

TEAM & GROWTH

There comes a point when you can’t take on any more projects without hiring someone. And hiring can be intimidating because you don’t know if you can truly afford it, because it didn’t work out the last time, or because you don’t know how to find someone who can work to your standards. The result: you stay where you are, limited by the hours you have available, while watching competitors who do lower-quality work keep growing.

Here, we give you the exact numbers. We calculate the true cost of every new hire, build a 12-month growth plan with specific goals, and support you through the decisions that have the biggest impact on your business.

What we’re working toward: having a business 12 months from now that generates more revenue without depending entirely on you. Moving from doing the work yourself to truly running the business.

Strategic Clarity Session (Free)

Some renovation contractors earn €300,000 a year and still can’t take a vacation. Step away for two weeks and the business stops. In 72 hours, get clear PDF report.

Team Hiring Plan

Your first hire is the riskiest. You go with your gut, then regret it two months later. This service shows you how to find, evaluate, and train the right candidate before you hire them. Minimal risk.

12-Month Growth Plan

You want to grow but don’t know where to start, or you’ve tried without results. This plan finds your three biggest growth levers and turns them into clear actions.

Monthly Strategic Co-Management

There comes a point when your business is big enough to need leadership, but not big enough to justify a full-time General Manager. Financial control, a growth plan, and expert input on key decisions.

TRAINING & COMMUNITY

Not everyone can or wants to start with one-on-one consulting. This service area gives you access to the same practical approach at a much lower cost, alongside other industry professionals facing the exact same challenges you are. No academic theory. No case studies about companies that have nothing to do with your business.

Every month, there’s a free webinar focused on a specific challenge in the industry. Straight to the point, practical, and with real Q&A. Group workshops are intensive 3–4 hour sessions where you leave with something completed, not just a list of ideas. And the private community is the network you never had: industry professionals sharing what works and what doesn’t.

What we’re working toward: leaving every workshop with something you can put into practice that same day. Training that costs less than a wasted morning and delivers more value than three months of watching YouTube.

Free Monthly Course

Every month, we offer a free course on one of the industry’s biggest challenges: protecting your profit, closing more estimates, or generating leads without relying on referrals. No cost. No catch. Very limited spots.

Membership & Private Community

For less than what you charge for one hour of work, you get access to courses, templates, scripts, and guides for renovation and installation businesses, plus live sessions and a private network of industry professionals.

No hassle.
No runaround

Four steps. You start for free. At every step, you decide whether you want to continue.

No pressure. No impossible contracts.

Free Diagnostic

30–45 minutes to pinpoint where you’re losing money or customers. We tell you the truth, even when it’s hard to hear. No pressure. No sales pitch.

We Tackle Your Most Urgent Problem

We find the biggest issue holding your business back and tackle it first. One clear, visible result in under a week. No commitments. No runaround.

We Build the System

If it works and you want to keep going, we build the structure your business needs so it no longer depends on luck, referrals, or you handling everything yourself.

Strategic Support

For business owners who want to stop doing all the heavy lifting and start leading. Make important decisions based on data, with someone who knows your industry by your side.

Your business
can work
for you.
See for yourself — for free.

The first step is a 20-minute form. We’ll tell you exactly what’s going wrong, why it’s happening, and what you would need to do to fix it. No sales pitch. No empty promises. Just the truth about your business. If you don’t see the value in that first interaction, you don’t have to take another step.

🔒 No long-term commitments · ✓ No BS · ★ Your industry only · €0 to get started